ABOUT

KARL LARSEN

Karl Larsen is a dynamic entrepreneur and real estate investor with over 15 years of experience building and scaling impactful businesses. Alongside his wife, Brook Kirwin, Karl has launched multiple ventures, including a $20M+ per year sales business within the globally recognized nutrition company Herbalife. He is also the founder of LAKE Academy, a pioneering private school in Northern Minnesota dedicated to cultivating leadership, entrepreneurial thinking, and real-world learning for young students.

Today, Karl is focused on the Housing Affordability crisis by acquiring and updating Co-Living (rent-by-the-room) properties, while also repositioning multifamily assets in the midwest and Phoenix areas. Karl also invests in his local market by providing rental housing/apartments and Fix N' Flipping single family homes. His mission is to create long-term value through strategic investments and community-focused ventures.

Above all, Karl is a devoted husband and father of two young boys. He believes in living with purpose, staying active and healthy, and spending meaningful time outdoors in the mountains, woods, and on the lake. His work is driven by a deep commitment to family, growth, and empowering others to achieve their full potential.

PORTFOLIO

Herbalife, Independent Distributor

2010 - Present

Karl has been with Herbalife for over 15 years and has build a multi 8 figure business with his wife Brook by growing, scaling, and leading a team of thousands of other Independent Distributors.

Herbalife Nutrition is a global health and wellness community born to support people in living their best life. For over 40 years and in more than 90 countries, Herbalife has empowered millions of people to make real changes to their lives with science-backed products with the support of a Coach aka Independent Distributor.

LAKE Academy

2023 - Present

LAKE Academy is a private school in Grand Rapids, Minnesota, that helps children age five to fourteen bring adventure and curiosity back to their education. We shape the learning journey to build confident, independent learners who challenge themselves to achieve their full potential.

LAKE uses a learner-driven, project-based curriculum that empowers students to take charge of their education and to explore their unique strengths & talents. Located on 22 beautiful acres in northern Minnesota, it's the school I wished I would have attended growing up!

Northern Boys Construction

2024 - present

Northern Boys Construction Co is passionate about helping homeowners create the experience they want from their home through upgrading, enhancing, or remodeling the key areas of their home. Kitchens. Baths. Living Rooms. Outdoor Patios. Decks. This creates a better living environment for the homeowners and enhances our community alike.

Northern Boys has also set out to build a team of exceptional trades men and women throughout Northern Minnesota who love to live, work and play in the Greater Itasca County area. Northern Boys values lifestyle and freedom while enjoying Northern Minnesota's culture of family, friends, small town values and outdoor recreation. Our company strives to create partnerships with these multi-talented trades men and women who seek to build a team of excellence.

Rapid Fuel

2021 - present

Rapid Fuel is the local Nutrition Club in Grand Rapids, MN that focuses on providing healthy, delicious, and fast meal replacement smoothies and energy teas.

Going on 15 years in business, Rapid Fuel is the premier healthy hang out and become the go-to spot for those looking to eat healthy while keeping up with their busy lifestyles.

Murphy's Dirt Works

2023 - present

Murphy's Dirt Works helps home and land owners make land grading, site prep, and land clearing easy. Based in Northern Minnesota, it's raising the bar on service in the midwest and is focused on helping people save time and energy when it comes to

Murphy's Dirt Works believes in a collaborative approach with their customers and in clear communication, transparency, setting realistic expectations, and timelines. MDW is quickly establishing itself as the premier Dirt Works company in Northern Minnesota.

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